DENTAL PRACTICE DESIGN WORK
Location
Medical Dental Building - Downtown Seattle
Role
UX / Web / Graphic Design
Timeframe
1.5 Years
During my first month starting the MHCID program at the University of Washington, I got a part time job doing Graphic Design and Web Design work for Joseph Zimmer. He owns a private dental practice downtown in the Medical Dental Building, and it was a perfect opportunity for me to apply my design skills. There were lots of projects that needed work, like websites, stationary, and logos.
New Website Goals
I wanted to focus on simplicity for the re-design. I let the images speak for themselves, and included only relevant information. I talked to Dr. Zimmer and staff to determine the right information to put on the site, and where to put it. I used HTML, CSS, and a bit of JavaScript. It was the first time the website had been updated in over a decade, so making the website responsive on all devices was a crucial part of development. I started by taking notes what to incorporate, and what content it should include.
Old Website
Looking at the old website, information wasn't structured well. It was difficult for patients to find some of the information they needed with content and forms spread throughout the site. My task was to redesign the site, ensure the information architecture was optimized for patients, and remove unnecessary information.
Patient Engagement Letter
Requirements
Wireframes
I took pages of notes from many meetings with Dr. Zimmer regarding establishing requirements of the website, forms that should be included, healthcare providers that should be listed, and general content that should appear on the website.
I collaborated with Dr. Zimmer to get his feedback on how best to layout the content on the website. On the old website, there was much more content, however he wanted most of it to be trimmed and placed thoughtfully in the redesign. I was constantly getting new information, and updating the designs.
The dental practice was going through a series of major changes. Dr. Zimmer decided to split the workload of patients between him and another experienced dentist, Dr. Moazami. His charity, Zosseo Overland Support, was also in need of volunteers and more exposure. He also wanted to update his many patients (over 4000) on general changes in the practice. My job was to create and design a letter for his patients.
ZOSSEO
Dr Zimmer created Zosseo implant drill stops, which attached to dental equipment. This allows dentists to control vertical penetration with a variety of drill systems. He needed a logo, business cards, email signatures, envelopes, and other material for Zosseo.
Logo
Email Marketing
We decided to use stock footage for the video. It’d be easiest to purchase stock footage, rather than investing time and energy into filming. Doing so would have required a camera, actors, and lighting that we didn't have time for. We created a document with every shot we needed so I could easily go in and transfer the footage to my computer and begin editing.
ZOSSEO OVERLAND SUPPORT
Zosseo Overland Support is a non-profit organization focused on providing healthcare to underprivileged people in Kenya. Zosseo Overland Support is led by the belief that all people have the right to a healthy body.
My two main tasks for this project were creating a clean website, and seamlessly integrating the payment system, which should include information about matching donations.
Research
Logos
To understand how non profit websites prioritize information, I did a competitive analysis of large non profits like St. Jude, The Red Cross, and Acumen. I also did extensive research on the matching donation process for non profits. Currently, many non profits don't provide enough information to users during the process, it can feel overwhelming.
I found the easiest way for users to navigate this task is to provide them with a form outlining the guidelines for the process. Each company has their own process for submitting a matching donation, which involves numerous steps.
Letterheads
Envelopes
Web Design
