“STRYVE” DESIGN WORK
Timeframe
2 months
Role
Designer
Tools
Adobe After Effects, Premiere Pro, Sketching
In early 2017 I did freelance design work for the small startup Stryve. Stryve is a mobile app on the iOS store that builds workouts uniquely for every individual. The algorithm utilized is certified by professional trainers to maximize results so anyone can get their own perfect workout. The concept was flushed out, and I was hired to create a video that would be used as marketing material on various social media platforms.
Understanding the project
My first goal was to understand Stryve, what their goals were, and how I could best help them. I met with the founder multiple times first to discuss the role and what they wanted to acheive with this project. I made notes to help me get a better understanding of industry they were in, as well as their target users.
Storyboards
I created storyboards to refine the narrative flow. This way, we’d all be on the same page, and I could make quick changes to the script.
After some feedback, and a couple iterations, we had the script we wanted. The storyboard focused on communicating the apps concept quickly, while also demonstrating real-life usage.
Shot list
Final Video
We decided to use stock footage for the video. It’d be easiest to purchase stock footage, rather than investing time and energy into filming. Doing so would have required a camera, actors, and lighting that we didn't have time for. We created a document with every shot we needed so I could easily go in and transfer the footage to my computer and begin editing.
Rough Cuts
I used Adobe After Effects. Some of the shots required green screen and motion tracking work to composite video content onto video elements. After the first rough cut, I worked with the founder, receiving quick feedback to make small adjustments in the video. Branding, logos, and colors were some of the pieces that needed refinement. Since we worked with stock footage, I had to find the most relevant footage of exercises that matched workouts in the app, fit a theme we tried to create, and could tell a story in the larger context.
The video was created for social media marketing purposes, and designed for users to quickly understand the concept without wasting time. Stryve is an app designed to fit into the everyday routine of anyone, and I believe the video does a good job of communicating those ideas.